EVENTS MANAGEMENT
What is an Event?
An event is anything that takes place, especially something important; a planned and organised occasion; any one contest in a sporting programme. (Collins Dictionary)
An event is ‘a thing that happens or takes place’; ‘a public or social occasion’; ‘each of several contests making up an overall competition’. (Oxford Dictionary)
Where can we help?
Therefore, in the corporate or business world, an event is anything that is planned and organised. The management of a corporate event requires special skills and at Web busiplan we bring more than 40 years experience to the table. You might think that this service is outside the realms of your business BUT if you give consideration to the link with your Marketing Strategy you will quickly realise there are many occasions (events) when you need to access these special skills.
The difference between a well organised and managed event to one that is not planned and carried out with kneejerk reactions at the last minute is damaging to your business.
You must have heard comments such as:
“Invited to the ‘ABC’ corporate box for the football and the food was late and bloody cold.” or
“No, I didn’t visit ‘XYZ’ at the field days. It was raining and they only had a tarpaulin thrown over some stakes on their stall.”
Against ...
“You should have been at the launch of ‘J Bloggs’ new product. It was so well organised and they had great food. Plenty of parking and the booze wasn’t too bad either. Do you know that reception lounge just off the track at Wheelbarrow, well they did such a good job and the guys from Bloggs had these cute printed T-shirts with their logo on. I’d like to get one of those. Oh, and the new product range is well worth a look at. Would you like their contact detail.”
When your business undertakes an event for whatever reason it should carry all the panache you can possible muster for this is the face of your business to the consumer and the recipients at the event will judge you on your performance regardless of whether you have a good product or not.
